How to Develop Your Blogging Voice
When I first started reading blogs, my favorites were the ones that made me feel as if I was sitting right next to the writer.
In some, I was stirring a hot chocolate while sitting by a fire. Other blogs made me feel like I was in a park sipping on some lemonade as somebody endearingly cooler than me, told me a story. And others still put me in a fantasy forest drinking Butterbeer, a sleek sofa drinking mineral water, a breakfast counter drinking orange juice.
Regardless of exact location and beverage, the best blogs are the ones where the blogger’s voice is so powerful, it makes the reader feel like they are doing whatever the blogger is at that point in time. Voice is just as important as content.
But it can be hard to find your writing voice. It’s like when you have to introduce yourself by saying three interesting facts about your life and suddenly everything you’ve ever done seems boring. It’s difficult to be authentic.
Finding your blogging voice is a slow but rewarding process. Here is my one big suggestion:
You know when UGGs were really big, but they were super expensive, so everyone bought knock off Bear claw boots? (I admit it, I owned a pair.)
If there’s one thing you take away from this post, let it be this: Don’t be the Bear claw boot. Don’t be a low-quality copy of another blogger. Even if you think their style it totally cool, trying to copy their voice won’t work. Because unlike UGG boots, it usually doesn’t cost a reader anything to read the original blog, which means they won’t have any reason to read yours.
You must find your own blogging voice.
Examine yourself. Are you sarcastic? Or do you like a more whimsical style? Are you the sort of person to make sure every comma is in the right place, or do you like to forget grammar and just write in lowercase i’s?
Try to describe your style in three words. Then, write a letter (Yes, a letter, with actual paper and everything! A nearly extinct creature often found only in times of college acceptances and taxes) to who you imagine your reader to be, trying to embody those three words.
Then, it’s up to practice. Keep blogging. It’s okay if your voice is experimental at first. It’s okay if it changes over time. By writing in it constantly, you will find that your voice will become just that: yours.